The purpose of a media advert (from what i have learned from the breakdown of the Half Life 2 magazine advert) is to generate revenue for the magazine company and also possible buyers for the game advertised. A good advert is one that can grab the attention and also still be iconic to the franchise if there are previous products which have a group following for.
The picture above is a art work poster from the game bastion, bastion is made by a small indie games company called Super Giant Games. Super Giant Games didn't have a very large advertising budget and so (to my knowledge) there wasn't any magazine adverts for it. However if there was a larger budget i would expect this to the image put into the magazine advert. It has a striking image, bright interesting colours and features the main characters and gives a sense of what the game is like. From looking at this potential advert i feel i want to try and achieve the same effect for my magazine advert.
Adverts within magazines usually have a small image relating to the product advertised on a large spread, this technique is very effective as it generates enigmas for which the reader can answer in the upcoming magazine numbers or by other means advertised within the advert
Do you have any other examples other than the crowbar? Have you found any products where the effect of the combination of the trailer and the posters has a greater effect than each individually?
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