Technical research into Game tv adverts

Tv adverts for game can be anything from setting the theme/scene of the game with some story line hints or they can be game footage with a sound track, for one side. On the other hand a game advert can be a silly mild spoof of reality mixed in with the games reality. For instance take this Starcraft 2 advert (Starcraft is a series of games made by Blizzard. Blizzard also own World of Warcraft and other games within its series)

This Korean advert shows us a great number of interesting points with game advertisements. This shows the spoofy side of game advertisements compared to the Valve advertisements i have shown in older posts. This advert plays on the iconography that the Starcraft games before hand have developed within the fans minds. The length of the advert is what i like the most as it allows for a short sharp punchy advert to strike a note with the audience and cause a sense of consuming interest that needs to be filled from learning about the game. Another thing to note is the style of the advert. This style of semi-real time filming creates certain feelings within the advert. Also this advert seems to follow a theme of other adverts released within the area: Korea. Most of the adverts in Korea are completely different to the adverts from the western side of the globe.

Things i will take from the advert will be the comedic side of the advert and also the length of the advert. These seem to create a lasting impression onto the audience and makes the advert more powerful and potent

This is a trailer for a great little game called Terraria, this is a trailer for the upcoming update 1.1 This trailer shows of the gameplay with messages through it talking about the game and the updates that are in it. This trailer shows spoilers and hints to what is coming up in this trailer. I like how this trailer is put together; in game footage with text screens, musical for the only sounds to be heard throughout the trailer.

For my trailer i will try to use the musical style of that being the only sound, unless i feel it is needed, and the hints and mild spoiler to the

This trailer for Elder Scrolls V - Skryim shows what a big budget company can achieve for an advert. This, i feel, is a truly amazing and iconic advert. It captures the feeling of the game and sets the plot to the story in solid rock. The musical elements of the trailer really add to the theatrical elements of the trailer. The choice of having a orchestral musical with the chanting/singing score helps to add to the points of tension and hype when the dragonborn shouts. This trailer is a mixture of gameplay and specifically made animations. I feel this trailer will stand as a measuring stone for future big budget game releases.

I would like to use the combination of trailer made animations and gameplay with the awe inspiring music but depending on the time it would take to make the animations along side of the gameplay it might not be as effective as i would want it to be

My second tv advert will use a similar style of to that of the starcraft 2 advert, the live action shots will take influence from Mr Toledano's 'Faces of Gamers', these sets of photos show the various faces that gamers make whilst playing their games. However, these tend to show the gamers in a bad light due to the many expressions of anger/frustration within a game, my aim is to take that concept and put it into a positive light for the purpose of my advert

My main aim with the second tv advert is to show a gamer having fun and a gamer that is having a seemingly hard time with a game, i will use these faces to show the effects on a person's happiness if they play the game i will be advertising

http://www.mrtoledano.com/