Magazine advert breakdown

After many hours of searching I have finally been able to find a magazine advert for me to break down and talk about. This is a magazine advertisement for Half Life 2. More specifically this is a teaser advert for half life 2. From the onset we can see that this advert has a large amount of questions surrounding it. This advert was clearly made for past fans of the series. The crowbar shown is the very first weapon that the character 'Gordon freeman' receives within the game. This advert has a minimalstic approach that works so well due to the iconography of the crowbar and the importance of it for the fans of the games

The clean style of the magazine makes it very striking and ensures the attention of the reader. The caption 'Next month' uses the borrowed audience ideology to draw audiences that are drawn from the game's fans and turns them into possible fans of the magazine and helps to generate revenue for the magazine as word of mouth may help spread news of the upcoming feature that the magazine's existing fan's tell the fans of the game and so generates a snowball effect.