The graphs and charts show below are
What gender are you? | |
| The demographic i originally aimed my questionnaire at was 17 - 25 males. However, these results of showing female responses should help to open the pool of results to allow for other views to possibly open up my demographic to a wider auidence | |
What is your age? | |
| The demographic for my trailer and subsidiary products is between 17 - 25, however i decided to add other age ranges to see if i could broaden my age range on my demographic. It seems that there is a wide range of ages between 15 and higher than 25 within the results, This means that there is insight from other ages that i have no expected. This will give me a more detailed look at the publics perception and views on game adverts, trailers and reviews | |
How would you describe youself? | |||||
| I feel that this question was quite important as i have learnt from personal experience that people who play games know more about gaming news and new releases. These results show the majority of people are casual gamers. Causal gamers usually have a reasonable grasp on the types of games that are released and what trailers/magazine reviews do well and for what reasons | |||||
What is your favorite game genre(s)? | |
| Knowledge on game genres and information about the number of people playing certain genres has given a small insight on to the type of gamer they are. People game in different ways similar to class differences. It seems to be that the majority of first person shooter gamers tend to be quite narrow minded about any new game they see released. However people who play other types of genres seem to be more of a open minded gamer and so are more active when it comes to new game releases | |
If you selected any option(s) above, type the genre you play the most
RPG'sManyRPGactionmanyRPGManyRole Playing GamesManyRole PlayingFirst Person ShootermanyadventureadventureSandbox or adventureFPSFirst Person ShooterFirst Person ShooterReal time strategy
Do you play a lot of 'indie games' | |||||
| Indie games are games made by small companies who cannot afford the big budget marketing campaigns. These results show that the people questioned understand what a indie game is and hopefully understand the types of advertising they do. | |||||
How often do you watch TV? | |||||
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Do you see many game advertisements on TV?
No.Battlefield 3nosports, Madden, NBANot too much, maybe one or two a daynoaround 7, not sure of namesnoNoNoTypical AAA titles: Gears of war ect..NoNoNo9om Battlefield 3YesYes - After 8pm Call of Du...
I asked this question to find out any memorable adverts they may have stuck in people's minds. I have looked at the adverts mentioned and found adverts of a similar caliber to breakdown and examine. I think this question could have been better if i have specified it a little further
What channels do you seem to see most game advertisements on?
I'd like to see more.Channel 4not reallyESPNchannel 4toonI would like to see far more adverts on TV yes. The gaming market is a huge one, and needs to reach out to many people on more platforms than...
By checking through the demographics for each TV channel i can understand further more how adverts are aimed at
audiences and apply this to my products. I should have also asked if they could have described them and try explain the better bits of the adverts from their opinions
audiences and apply this to my products. I should have also asked if they could have described them and try explain the better bits of the adverts from their opinions
Do you read many magazines?
Yes.A fewyesYesYesYesYesYesyesyesONMOccasionallyOccasionallyOccasionallyNo
Getting a grasp on how many people view magazines on a large number to understand their knowledge on advertisements in magazines. I should have asked if they read types aimed at the games industry
What type of magazine are they?
Music.Musicfashion. film.musicfine artsHomes and GardenHomes and GardenRunningFashion/LifestyleFashionfashion, gossip, film, music, photographymovieGamingtech/gamingTech, Science
Asking questions about the magazine type is very important as i am able to find magazines that i am able to put my projects into. These results seem to show a trend for tech/music/game types of magazines. I could have specified the question a little more by asking about the magazine's name or popularity
Do you see many game adverts within these magazines?
Not particularlyYesno and yes, depends on the type of magazineNoNoNoNoNo and noyesyesyesyes...No
This question i feel was poorly phrased as it asks only for a vague answer. These results however show that there are game adverts within the magazines they read. This isn't a useful answer however as the last two questions should have been linked to make more sense of the results
If so what magazines were they?
No IdeaPC Enthusiast /NoN/AempireempireONMEDGE
These 3 questions in this series asking about magazines should have been put into the same question as i would be able to relate them together better. However they still provide some useful information as i can explain what makes magazine adverts good in the eyes of the public
What would you say is an important feature with a magazine advertisement? | |||||
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Do you buy many retail copies of games?
Yes.NononopeyessomenoyesYes. I like to have 'Hard Copies' of my games.YesYesfewNoNoNoNo, I play on other people'snononoyesyesNo
By asking about how many people in this questionnaire buy retail games i can understand the level of knowledge they have and take into account the results shown within certain levels of acknowledgement. However, i should have asked how often they do buy retail copies as it would related better
If so, do you tend to buy games with striking game covers or games with covers with seem interesting?
If so, do you tend to buy games with striking game covers or games with covers with seem interesting?
It is defiantly a bonus.Imaginative usually I go based on reviewslikelyno/games that seem interestingYesStriking Covers Games that I know about, I usually know what I want before i go in.more review...
this question was helpful for me to get a few points i can breakdown about conventions of a game cover, this question was phrased properly and was useful. The graph below also helps me to understand the amount of people who supported different aspects of game covers What would you say is an important feature with a game's cover? | |||||
What would you say is the role of a good TV advertisement for a game? | |
Where is the analysis of this data? What does it tell you about your audience? what does it tell you about how and where you distribute and exhibit your products?
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