The general idea for my game cover is to have 2 faces of 2 different game character on either side of the case. These covers(due to the game being a digital release) will also double up as the steam page advertisement banners. The Dark Knight trailers show the best example of what i want to achieve. The characters sharing a similar pose and theme but also the contrast between good and evil. This is what i want to use for my game cover ideas
The reason behind my choice is due to the target market's generic pleasures, the will understand the reference to the Dark Knight and understand the reasons and links between the characters shown.
There is a common convention of having themes run through advertising campaigns, even game related campaigns. The themes help to identify the products that relate to each other and also create a strong impression in the viewer's mind.
I'm meeting this convention within my products as i wish to create a theme between relating products, however due to the nature of the game cover and the steam page game covers the idea that the Dark Knight posters use i am translating to game covers
why - you need to add clear comments linking this concept to the audience generic pleasure s and conventions of the genre - earn marks by referencing production and style conventions and how you are meeting them/breaking them
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