From all the research i have done about magazine adverts i can now summarize the main points of what the functions of magazine adverts are
- To attract attention to the game's release
- To show a slight insight into the game's story and genre
- To help boost hype for the game's release
TV adverts
TV adverts seem to have a similar purpose to that of magazine adverts, however they have more flexibility for what they can show within the time slot. TV adverts' functionality whilst being very similar to Magazine adverts the have a few extra points which they can play about with to heighten certain aspects of their advert. For instance a TV advert can have a focus on the game's narrative so that it will help to introduce the viewer to the game's story line and try and hook them by a story focused approach.
TV advert costs
TV advert costs are based around prices per adult view. Most channels will trade on a discount off ITV's price each month, which averages at £6.36 per thousand adult viewers.
TV adverts are also measured in 'impacts', impacts(your advert) are placed in the spots (ad breaks) and are usually 30 seconds long. The number of spots that you will get for your ad breaks depends on the size of the channel and how many impacts each spot delivers on average
ITV example
ITV's £250,000 asking price for a 30 second slot during the 2010 series of Britain's Got Talent is currently the most expensive advertising slot on television
TV advert conventions
Length: 10-30 seconds
Selling point clearly shown
Product shown clearly
Features the product in a good light
TV advert costs
TV advert costs are based around prices per adult view. Most channels will trade on a discount off ITV's price each month, which averages at £6.36 per thousand adult viewers.
TV adverts are also measured in 'impacts', impacts(your advert) are placed in the spots (ad breaks) and are usually 30 seconds long. The number of spots that you will get for your ad breaks depends on the size of the channel and how many impacts each spot delivers on average
ITV example
ITV's £250,000 asking price for a 30 second slot during the 2010 series of Britain's Got Talent is currently the most expensive advertising slot on television
TV advert conventions
Length: 10-30 seconds
Selling point clearly shown
Product shown clearly
Features the product in a good light
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